Fanz Collectibles

Fanz Collectibles is looking for help identifying their audience / best customers. The goal for this semester, is to analyze their paid ads across several platforms (Search, FB/IG) and optimize their content by audience. In other words, figure out which content works best with which audience and which audiences are producing the most revenue and converting the easiest. Fanz is also interested in putting together an influencer program and launching it either later this semester or early next year.

All In Adventures

All In Adventures is looking at ways to expand both virtual and in person team building experiences. They do Escape Rooms, Axe Throwing and Virtual Game Shows. The goal for this semester is to create customer journeys that lead to repeatable revenue generation. They have a strong email program that can be expanded and optimized as well as landing pages that can be used to generate remarketing lists.

National COVID-19 Resiliency Network

The National COVID-19 Resiliency Network has several projects across different areas of marketing. They are interested in having students review paid and organic social channels to assess sentiment and engagement among different audiences. They would like students to conduct a competitive analysis and find the white space where they can differentiate. They would like an audit of 50+ partner organizations to see which assets they are using and how across social, email, and landing pages. There is also opportunity to cross promote kit materials from the National Institute of Health and the CDC.

Global Industrial

Global Industrial is a very large company based out of NYC.  They are interested in having a group of students work on a Customer Life Cycle Management Program. The idea is to leverage segmentation analysis and identify 5-6 triggers that either increase engagement or result in fading loyalty. While we are still scoping this project, students should know this is a really great opportunity to work with a dynamic SVP on a high profile project.  

FoodSaver by Newell Brands 

1. Review, digest and develop action plans from foundational customer Path to Purchase data to optimize the digital and omni-channel touch points for the Brand 

2. Work with digital experience and social media teams to develop a compelling social calendar and posting schedule across a range of platforms 

3. Analyze current digital presence of FoodSaver and top 3 competitors on Amazon, Walmart and Target sites and score based on effectiveness addressing the touchpoints above 

4. Based on this analysis, review current FoodSaver digital assets and identify opportunities to update content on the three sites as well as content gaps 

5. Participate in the content update process as well as briefing and creation of new content to fill these gaps