Case Competitions

The AMA case competition is a month long, academic event in which AMA students will work on a business challenge submitted by a past client from UGA’s digital marketing competition. AMA teams will develop a marketing strategy campaign based on the detailed marketing problem provided by the client. Teams will be advised by one member of the exec board, who will act in a mentorship capacity throughout the duration of the competition.

College Football Hall of Fame - Spring 2024

Key Deliverables include: Creation of a Digital Marketing Plan, which is a comprehensive annual digital marketing strategy and tactical plan that aims to reach multiple target audiences that align with the goals and branding of the College Football Hall of Fame. This plan should include key performance indicators such as anticipated conversion rates, revenue generation, and overall ROI.

Development of an annual Social Media Content Strategy Plan and Calendar that incorporates relevant dates and promotional events that position the Hall as the authority of all things college football, and help them gain new followers.

This plan should include both paid and organic tactics in the strategy and calendar to ensure that the strategy and content align with Hall’s brand voice and goals.